Randstad Hong Kong Employer Brand Research Report 2025

Randstad Hong Kong has released the 2025 Randstad Employer Brand Research Report - HKSAR and it is now available to all business leaders and employers. 

Commissioned by Randstad and independently conducted by Kantar TNS, this Randstad Employer Brand Research is the most representative employer branding research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition (EVP) factors from employees and job seekers between the ages 18 and 64.

This comprehensive guide offers business leaders, employers and talent like yourself valuable talent insights into what really matters to your employees, talent across different generations in Hong Kong, e.g. what is the most important factor when looking for a new job, what motivates them the most.

This year, “good work-life balance” has reclaimed its position as the top EVP driver for talent in Hong Kong SAR, surpassing salary and benefits once again after a year.

Key highlights of the report: 

• “attractive salary and benefits” remains to be one of the top 2 priorities for Gen Z, Millennials and Gen X, Baby Boomers consider it their highest priority. 
• 37% feel less engaged at work due to poor work-life balance.
• AI adoption has remained stable among Hong Kong talent, but equitable AI training by employers are needed for all generations at work

Download your free copy today - Link.